Digital Marketer

FeTronics Limited is an electrical electronics engineering company that manufacture, sell, supply, install and maintain smart home electrical electronics products like smart lights, smart switches, smart sockets, smart plugs, smart CCTV camera, smart doorbell, and smart door lock, also we carry out modern electrical installation and maintenance, solar energy installation and maintenance for residential, commercial and industrial buildings and structures.

Job Responsibilities

• Build our digital marketing roadmap
• Manage all digital marketing channels (e.g. website, blogs, emails and social media) to ensure brand consistency
• Measure ROI and KPIs and prepare a budget
• Develop specific campaigns to create and maintain high levels of customer interaction
• Oversee our social media accounts
• Manage and improve online content, considering SEO and Google Analytics
• Forecast sales performance trends and act proactively to increase our market segment
• Liaise with Product, Design and Sales directors to increase client satisfaction through cohesive strategies
• Motivate digital marketing team to achieve goals
• Monitor competition and provide ideas to stand out
• Stay up-to-date with digital technology developments.

Requirements / Skills

• Candidates should possess a Bachelor’s Degree, HND or OND qualification with 1 – 2 years work experience.
• Proven work experience as a Digital marketing director
• Demonstrable experience in designing and implementing successful digital marketing campaigns
• Strong understanding of how all current digital marketing channels function
• Solid knowledge of online marketing tools and best practices
• Hands-on experience with SEO/SEM, Google Analytics and CRM software
• Familiarity with web design
• Excellent analytical and project management skills
• Strong team management and communication (written and verbal) skills.